Our Team

Our diversity embraces the four major types: internal, external, organizational and world view.

Jon DeLord

Data & Analytics
  • Former: Pilytix Sports Division President and Head of New Product Initiatives
  • Led creation and operations of Data Insights & Analytics divisions at:
    • Legends
    • Haggar Clothing Co.
    • Williamson-Dickie Manufacturing Co. (Dickies)
    • Univision Communications Inc.
  • Directed insights for Pepsi’s convenience & dollar store channels
  • Board Member, Insights Association, Washington D.C. (2020 – 2022)
  • MBA Marketing, Cox School of Business, Dallas, TX

Jon DeLord, Head of Data & Analytics at FusionTECH, is a business insights & analytics specialist with an MBA in marketing.

Throughout his career, DeLord has built and managed insights & analytics divisions with some of the most innovative and disruptive brands in the sports, entertainment, media, consumer package goods, retail, and hospitality sectors. He has been influential in driving year-over-year growth for his partners and the firms he has worked for, even in times of market uncertainties.

Today he brings his 20+ years of leadership experience and analytics subject matter expertise to FusionTECH, helping clients achieve success through actionable data insights and industry-leading technology. As a former Insights Association Board Member, DeLord prides himself on advancing the insights profession.

DeLord holds an MBA in marketing from Southern Methodist University and a bachelor’s degree in political science from Columbia University. A lifetime sports enthusiast, he also played collegiate baseball at Columbia.

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“I am the wisest man alive, for I know one thing, and that is that I know nothing.”

Fun Fact
Favorite Movie
Bucket List Event

Georgetown, TX
I was a Hip Hop Artist
Photography & Global Travel
The Shawshank Redemption
BTS Concert in Seoul