Our Team

Our diversity embraces the four major types: internal, external, organizational and world view.

Jennifer Staton

EVP, Chief Operating Officer
  • Former: Partnerships & Marketing Executive for The Wallace Firm (LA Rams Official Partner), LA Dodgers, and NASCAR
  • Partnership Sales & Activation Lead for three of the largest impact capital projects in NASCAR history:
    • DAYTONA Rising: $400M Reimaging of Daytona International Speedway
    • Phoenix Raceway Project: $178M Modernization project of the track in Phoenix
    • ONE DAYTONA: $150M Mixed-use development in Daytona Beach, FL
  • Primary negotiator of the First Founding Partnership at Daytona International Speedway
  • Managed $100M+ partnership portfolio and excelled at partner retention, innovation, and maximization of assets
  • Mentor to individuals launching sports & entertainment careers

Jennifer Staton, EVP, Chief Operating Officer at FusionTECH, is an accomplished, dedicated, and highly motivated partnership management & development executive with over 17 years of experience.

Staton is skilled in developing and implementing creative marketing platforms to enhance a brand’s impact. Having first-hand experience working for a brand, team, property, and league, she is proficient at bringing internal teams and external stakeholders together to create value. Staton is committed to the personal touch of client services through attention to detail and identifying the “why”. Her industry awareness is leveraged to drive value for partners by proactively suggesting enhancements to their partnership platforms. These ideas include integrations with the league, team, athletes, broadcast & radio partners, merchandise affiliates, concessionaires, and other events.

She has led some of the most visible and hands-on accounts including Global Fortune 500 companies, start-ups, and regional businesses. Focused on results and enhancing productivity, Staton has developed bespoke programs including the technology partner platform, partner on-boarding, founding partner council, and many more.

Staton earned her Marketing Degree from Sheridan College in Toronto, Canada where she was awarded the Sheridan Scholar designation.

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