Jennifer Staton, EVP, Chief Operating Officer at FusionTECH, is an accomplished, dedicated, and highly motivated partnership management & development executive with over 17 years of experience.
Staton is skilled in developing and implementing creative marketing platforms to enhance a brand’s impact. Having first-hand experience working for a brand, team, property, and league, she is proficient at bringing internal teams and external stakeholders together to create value. Staton is committed to the personal touch of client services through attention to detail and identifying the “why”. Her industry awareness is leveraged to drive value for partners by proactively suggesting enhancements to their partnership platforms. These ideas include integrations with the league, team, athletes, broadcast & radio partners, merchandise affiliates, concessionaires, and other events.
She has led some of the most visible and hands-on accounts including Global Fortune 500 companies, start-ups, and regional businesses. Focused on results and enhancing productivity, Staton has developed bespoke programs including the technology partner platform, partner on-boarding, founding partner council, and many more.
Staton earned her Marketing Degree from Sheridan College in Toronto, Canada where she was awarded the Sheridan Scholar designation.
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